The story
Founded in 2025 by Laura and Dovilė, HOUSE OF EMEM is built on the belief that aesthetic expression is most beautiful and authentic when it comes from within.
The idea goes back to 19th-century France, when a group of painters broke with convention and began to paint outside, capturing their own impression of the world. In the decades that followed, that freedom moved beyond painting into design, style and into the way women expressed who they were through what they wore.
Jewellery, worn closest to the skin, is perhaps the most personal expression of all. HOUSE OF EMEM's vision is simple: to create and curate elegant and expressive pieces and help women style them alongside what they already own, in a way that feels natural and beautiful.
laura
Laura has spent over 20 years in luxury retail and client experience, working with some of the most respected names in fashion, watches and accessories. Her career began on London’s Regent Street, in personal styling and women’s fashion. From there she moved into luxury accessories at one of London’s most prestigious department stores, then spent eight years with a leading British luxury house. Most recently, Laura led client experience initiatives within the luxury watch industry, focused on VIP client experience and relationship building.
As Co-Founder of HOUSE OF EMEM, she brings together decades of expertise in luxury accessories, personal styling and unique client experience. Her passion lies in helping women discover jewellery that not only complements their style but also celebrates their individuality.
Dovilė
For the last two decades Dovilė has worked as an executive manager across a range of sectors, leading organisations, departments, teams and services in national and international settings. Her work has always been rooted in purpose – value-based projects with a social dimension. Working across sectors gave her a strategic, long-view approach – setting direction and carrying it through to execution.
At HOUSE OF EMEM, Dovilė oversees the operations of the brand, giving form to its vision through the strategy and structure that make each client’s experience feel considered and personal.