Why Does Gold-Plated Jewellery Tarnish?

Gold-plated jewellery is a beautiful and affordable way to enjoy the elegance of gold without the solid gold price tag. But many people wonder: why does gold-plated jewellery tarnish over time? And how can it be made to last longer?

Gold-plating involves applying a very thin layer of gold over a base metal, such as silver, brass or stainless steel. Over time, exposure to air, moisture and the natural oils from your skin can cause the gold layer to fade, revealing the metal underneath. This process is completely natural and doesn’t mean your jewellery is low quality — it just comes with the territory of plated pieces.

That said, not all gold-plated jewellery is created equal. The base metal underneath plays a big role. We use sterling silver as the foundation for our gold-plated pieces, which not only makes the jewellery more valuable, but it also offers a true smoother, more stable surface for plating — resulting in a more refined, beautiful finish, and a gold tone that looks richer and more true to real gold compared to plating over other metals.

To help your jewellery stay radiant for longer, here are a few simple care tips:

• Avoid direct contact with water, perfume and lotions.

• Remove jewellery before showering, exercising or sleeping.

• Store each piece in a soft pouch or separate compartment to prevent scratching.

• Gently polish with a soft cloth to remove residue and restore shine.